Radio is essential for any brand wanting to make an impact in Australia, as it reaches a staggering 85% of Australians each week with two percent more tuning in year-on-year. Not only does radio increase awareness on the shelf by eleven percent but also increases ad familiarity making your products stand out from competitors’. Radio listening not only reinforces loyalty among existing customers (+30%) but encourages those outside your repertoire to give you a try – no small feat at +39%.

Find out how Radio can bring new clients to your business today.