Cinema delivers an audience pull factor so strong that it can influence conversations, create connections, and invoke emotion. Connect with audiences on a deeper level to leave a lasting impression.
Cinema has stood the test of time, providing advertisers with a unique opportunity to reach audiences at scale in a trusted environment and on the biggest, brightest and most memorable screen format available – the ultimate place to build your brand.
Audiences choosing to pay for a storytelling experience that can’t be recorded, rewound, fast-forwarded or blocked.
Cinema audiences are primed to pay attention and the pre-show is part of the full experience.
100% screen coverage for your ad, 100% sound on, in a 100% brand-safe environment.
Drive brand saliency with a cinema screen over 41,000x bigger than a smartphone, 4,000x bigger than a tablet and 150x larger than a 50” TV.
As attention is becoming such a big topic, cinema has the highest attention across all media platforms and recent research has found attention levels are sustained right throughout ads in cinema, irrespective of length, attention is sustained throughout the entire pre-show.
The combination of the cinema experience and anticipation for blockbuster content on the big screen makes cinema New Zealand’s best entertainment experience – An experience loved by 96% of Kiwis
The most popular cultural venue/event – Cinema tops New Zealand’s most popular venue/event – whether it be to watch the latest blockbuster or impress your first date, the cinema experience is for everybody.
Val Morgans CineTAM is a leading cinema audience measurement initiative that enables campaigns to be planned and bought against target audiences with ease and confidence.
To find out more on Cinema, reach out to us today!
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