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MARKETING & ADVERTISING
BELOW THE LINE

Over the past decade, marketeers have been waiting to cross “the line”. Most thought that having a strong online presence is the only way to conduct an effective marketing campaign. However, new insights could drastically change the way we strategize our campaigns and thus move us “below the line”.

Have you ever thought about how your business could improve the impact of its advertising and marketing? It seems that many businesses struggle to maximise the potential of their budgets because they never stop to think about how they’re applying it. HTMG can help you plan effective below-the-line campaigns for your business.

SPONSORSHIP

Sponsorship and long-term marketing are great ways to build lasting relationships with your customers. Each business is crafted uniquely, but instead of aiming to find the single best sponsorship or marketing approach, you need to find the partnership that works for your business. Contact us and let us assist you.

AMBIENT

Ambient Media offers bespoke/custom solutions to promote your brand in a different way to traditional media. Options for many levels of budget, providing highly targeted campaigns to your target audience. Often placed in areas with high dwell time, maximising cut-through and  consideration of brand/product. Examples of Ambient – Branded bar coasters, wall wraps, mobile billboards.

EVENTS

Did you know that events can help you market your business? Your company and products are launching, growing or changing, and you need to get the word out. The first and most common thought is to advertise using tactics such as social media, radio, print, television or online advertising like Google AdWords and Facebook Ads. Events marketing is a strong non-traditional marketing tool that creates engagement with your customers and community. It also creates great content which you can leverage on your digital marketing channels!

DIRECT MAIL

Here’s the thing about direct mail marketing: it’s one of the most ancient forms of marketing and it hasn’t gone out of style even with all the technological advancements. Sure, social media has taken off, blogs are a “thing”, and search engine optimisation is taking over the internet, but you would be surprised that even with all of these platforms, direct mail marketing is still alive and thriving.

ADDITIONAL NAVIGATION

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INSIGHTS

Being in the know is important. Our insight section is here as a helping hand, to guide you through what sometimes can be an incredibly tedious task to navigate through the multitude of options available to you.

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